iT's your brush therapy!

What iT is...
Flawlessly apply your favorite loose and pressed powders and bronzers with this best-selling brush that's so easy to use, it does the work for you! Featuring ultra-plush, award-winning Heavenly Luxe cruelty-free hair, and a precision-cut brush head, the mega-high hair count provides the most effective distribution of product for perfectly poreless, streak-free coverage.
Why iT's skin-loving...
Custom-cut brush head for superior application Award-winning Heavenly Luxe cruelty-free, animal-free, pro-hygienic hairs for even the most sensitive skin
Why iT's game-changing...

Best-selling brush does the work for you to flawlessly apply your favorite loose and pressed powders and bronzers every time!

Custom-cut brush head hugs your features for a flawless finish!

Award-winning Heavenly Luxe cruelty-free brush hairs deliver airbrushed-looking results and never shed!

Who iT's for...
Anyone who wants an airbrushed makeup application in minimal time; Anyone who wants a luxurious cruelty-free, animal-free, pro-hygienic makeup brush that's perfect for even the most sensitive skin and never sheds; Anyone who wants to experience how great brushes give you great-looking skin and makeup!
Link iT...

Demo

Step 1

Hand brush to the customer and have them feel the brush for themselves. Speak to the custom-cut brush head and how it helps deliver a flawless-looking application.

Step 2

Speak to the cruelty-free, skin-loving brush hairs.

Step 3

Apply matte bronzer onto their jawline and show how the brush naturally diffuses the product.

Tips

Tip 1

To keep your brush clean and hygienic, spot-clean after every use with IT's Your Brush Love and deep-clean at least once a week.

Tip 2

After washing your brush, hang it off the edge of your counter for improved air circulation and faster drying time.

Tip 3

Use brush with your favorite IT Cosmetics powder foundation