Bye Bye Foundation with SPF 50

Full Coverage Moisturizer Clinically Tested Hydrating & Anti-Aging with 3D Skin Flex

1.0 US fl. oz./30 ml

Collagen

Peptides

Never wear foundation again!

What iT is...

Developed with plastic surgeons, Bye Bye Foundation is your revolutionary full-coverage moisturizer that feels like nothing but covers everything—you won't have to wear foundation again! Created with proprietary 3D Skin Flex Technology and 7 key fermented ingredients, this innovation is your ultimate problem-solver, created to cover and improve the look of skin concerns for skin-perfecting full coverage that makes your skin look younger!

Why iT's skin-loving...

Proprietary 3D Skin Flex Technology provides flexible full coverage that floats over lines and wrinkles and won't crease, cake, or crack

7 key fermented ingredients work to increase absorption and efficacy of your skincare

Bioluminescence and diamond powder add subtle radiance without glitter nor shimmer

Anti-aging hydrolyzed collagen, peptides, and hyaluronic acid

Why iT's game-changing...

Clinically tested results!

100%

of subjects showed improved skin hydration

97%

said it provided full and lasting coverage

84%

said it reduced the look of dark spots

97%

said it reduced the look of blemishes

Who iT's for...

Anyone who wants hydrating full coverage that feels like nothing but covers everything; Anyone who wants SPF 50+ UVA/UVB broad-spectrum physical sunscreen that helps protect their skin; Anyone who wants to improve the look of skin concerns; Anyone who wants to experience clinically advanced results instantly and over time.

Link iT...

Link to Makeup: "Set and forget with our Bye Bye Pores Setting powder! Which do you prefer, loose or pressed?"

Link to Skincare: "Confidence in a Cream is your perfect base of hydration before applying your complexion products."

3 reasons you'll love it

1

Hydrating: Hydrolyzed collagen, peptides, caviar extract, argan oil, and vitamins

2

Skin-Smoothing: Buildable coverage smooths the look of fine lines and wrinkles

3

Brightening: Drops of Light Optical Blurring Technology

How to apply

Step 1

Apply 1-2 pumps on the back of the hand.

Step 2

Start at the center of your face where you typically see the need for most color correction.

Step 3

Blend and buff in small circular motions.

Demo

Step 1

Apply 1 pump onto back of one hand and speak to fermented ingredients and benefits.

Step 2

Using your favorite IT Cosmetics brush, buff onto skin. Speak to the importance of SPF 50 physical-only protection.

Step 3

Compare two hands to show how Bye Bye Foundation delivers hydration and full coverage.

Tips

Tip 1

Set your Bye Bye Foundation with Celebration Foundation. This will mattify the Bye Bye Foundation and give you extra coverage!

Tip 2

Apply Confidence in A Cream onto skin prior to Bye Bye Foundation application for added hydration and fermented ingredient benefits.

Tip 3

For lighter coverage, buff Bye Bye Foundation onto skin using a large, loosely packed brush.