iT's your brows but better!

Real

Results

What iT is...
The original phenomenon! This #1 best-selling,** award-winning pencil is infused with brow-enhancing ingredients and proprietary Brow Power Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Developed with plastic surgeons, the budge-proof formula looks like\nreal hair and adheres to skin for brows that last Universal Taupe shade transforms to all brow hair colors based on pressure Features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair
Why iT's skin-loving...
Formulated with brow-loving biotin, saw palmetto, antioxidants, and green tea
Why iT's game-changing...

FOR EVERY PENCIL SOLD, WE DONATE ONE TO "LOOK GOOD FEEL BETTER"® TO HELP WOMEN FACE THE APPEARANCE-RELATED SIDE EFFECTS OF CANCER WITH CONFIDENCE.

MILLIONS HAVE BEEN DONATED BECAUSE OF YOU!

Who iT's for...
Anyone who wants to create beautiful brows that mimic the look of real hair, adhere to skin and never budge or smudge; Anyone who wants to condition their brows with brow- enhancing ingredients.
Link iT...

Link to Makeup: "Now that you've framed the face and the eye area with brows, let's shine a spotlight on your lashes with Superhero Mascara, also in waterproof!"

Link to Skincare: "Confidence in an Eye Cream is great prep step for the delicate eye area and orbital bone."

Demo

Step 1

Draw two small hearts with different levels of pressure onto the back of your hand, showing the universal shade-adjusting Brow Power Technology.

Step 2

Run your fingers across the hearts to show the product's longwear, budge-proof hold.

Step 3

Explain that the two hearts represent the donation aspect of Brow Power and the connection with Look Good Feel Better®.

Tips

Tip 1

Draw small, feathery strokes with the side of the oval tip to mimic natural brow hair.

Tip 2

Use the flat, blunt portion of the oval tip for a denser application.

Tip 3

To finish, lightly brush the built-in spooley brush through brows for a natural, polished look.