iT's your life-changing concealer!

Real

Results

What iT is...
Developed with plastic surgeons and dermatologists, this best-selling, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won't crease or crack—and is now available in 48 true-to-skin shades! #1 best-selling,* award-winning concealer! Full-coverage, anti-aging, won't crease or crack! Expressionproof and waterproof! Highly pigmented, covers everything! Clinically tested to make your skin look younger!
Why iT's skin-loving...
Infused with hydrolyzed collagen peptides, hyaluronic acid, and antioxidants! Improves look of fine lines and wrinkles! Hydrates, restoring moisture to your skin!
Why iT's game-changing...

Clinically tested results!

Immediately…

100%
showed improved skin barrier repair

86%
showed improved hydration

79%
said skin looked younger instead of older

Who iT's for...
Anyone who wants to conceal the look of dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots, and discoloration; Anyone who wants a concealer with anti-aging benefits to diffuse the look of lines and wrinkles; Anyone who wants a more flawless-looking eye area and complexion!
Link iT...

Link to Makeup: "Draw the attention to your eyelids with our fun and easy Superhero Shadow Sticks."

Link to Skincare: "Confidence in an Eye Cream is great prep before your concealer to smoot and hydrate the eye area."

3 reasons you'll love it

1

Anti-Aging: Peptides, vitamins, antioxidants, hydrolyzed collagen, and hyaluronic acid

2

Little goes a long way: Pinhead size amount – all you need!

3

Full Coverage: Conceals look of imperfections

How to apply

Step 1

Place a small amount onto back of hand and warm up with your ring finger before applying with your favorite IT Cosmetics brush.

Step 2

Tap a very small amount onto the desired area with your IT Cosmetics brush and then blend into the skin.

Step 3

Can be worn as an all-over foundation for even more coverage. Buff onto the skin in small, circular motions.

Demo

Step 1

Apply a dot of Brow Power onto back of hand while speaking to anti-aging properties of Bye Bye Under Eye.

Step 2

Smooth a pinhead-size amount of Bye Bye Under Eye over Brow Power dot.

Step 3

Speak to full coverage properties and intense hydration.

Tips

Tip 1

Bye Bye Under Eye works best when warmed up before applying. Place a small amount onto back of hand and warm up with your ring finger before applying with your favorite IT Cosmetics brush.

Tip 2

A little goes a long way! Tap a very small amount onto the desired area with\nyour IT Cosmetics brush and then blend into the skin.

Tip 3

Can be worn as an all-over foundation for even more coverage. Buff in small, circular motions using your favorite IT Cosmetics brush.