iT's your 30 seconds to flawless!
Real
Results
What iT is...
This best-selling, full-coverage, ultra-hydrating powder foundation gives you the power to experience your most flawless-looking complexion in just 30 seconds. Designed to blur the appearance o fine lines and wrinkles, it delivers highly pigmented coverage that won't crease or crack. It also absorbs oil without settling into lines and wrinkles and is made without talc and parabens.
Why iT's skin-loving...
Why iT's game-changing...
Highly pigmented powder foundation covers everything and lasts all day!
Instantly airbrushes the look of fine lines and pores!
Anti-aging collagen, silk, peptides, and antioxidants!
Who iT's for...
Link iT...
Link to Makeup: "Use Bye Bye Under Eye Concealer for targeted coverage underneath this powder"
Link to Skincare: "Confidence in a Cream is your perfect base of hydration before applying your complexion products."
3 reasons you'll love it
1
Anti-Aging: Hydrolyzed collagen, antioxidants, and talc-free
2
Full Coverage: Buildable coverage
3
Hydrating: Real silk, hyaluronic Acid
Demo
Step 1
Swirl your favorite IT Cosmetics brush into compact and speak to anti-aging ingredients including hydrolyzed collagen, silk, peptides, and antioxidants.
Step 2
Apply over cheek area and speak to full-coverage abilities.
Step 3
Apply near delicate eye area and speak to hydrating hydrolyzed collagen and how this product doesn't crease or crack.
Tips
Tip 1
For maximum coverage, use a densely packed brush.
Tip 2
To use as a finishing powder, choose a fluffier brush for less concentrated application.
Tip 3
Use Celebration Foundation for touch-ups throughout the day—it minimizes shine without creating the look of dry skin!