iT's your 30 seconds to flawless!

Real

Results

What iT is...
Developed with plastic surgeons and dermatologists, your best-selling Celebration Foundation just got brighter! Experience the same full-coverage, ultra-hydrating powder foundation that gives you the power to experience your most flawless complexion in just 30 seconds, infused with Drops of Light Technology for added radiance and a lit-from-within glow. Designed to blur the appearance of fine lines and wrinkles, it delivers highly pigmented coverage that won't crease or crack. It also absorbs oil without settling into lines and wrinkles, and is made without talc or parabens.
Why iT's skin-loving...
Talc-free, won't settle into lines and pores! Hydrolyzed collagen, silk, peptides, and antioxidants!
Why iT's game-changing...

Best-selling powder foundation, infused with Drops of Light Technology for instantly brighter-looking skin

Highly pigmented covers everything, and lasts all day!

Instantly airbrushes the look of fine lines and pores!

Anti-aging collagen, silk, peptides, and antioxidants!

Who iT's for...
Anyone who wants a powder foundation with subtle radiance that's perfect for even the most sensitive skin; Anyone who wants the look of a flawless complexion in just 30 seconds! Great for all skin types, even dry or aging skin, Celebration Foundation Illumination covers everything and won't settle into pores or fine lines.
Link iT...

Link to Makeup: "Use Bye Bye Dark Spots Concealer for targeted coverage underneath this powder"

Link to Skincare: "Confidence in a Cream is your perfect base of hydration before applying your complexion products."

3 reasons you'll love it

1

Anti-Aging: Hydrolyzed collagen, antioxidants, and talc-free

2

Full Coverage: Buildable coverage

3

Hydrating: Real silk, hyaluronic acid

Demo

Step 1

Swirl your favorite IT Cosmetics brush into compact and speak to anti-aging ingredients including peptides, hyaluronic acid, and hydrolyzed collagen.

Step 2

Apply powder foundation over cheek area and speak to full-coverage abilities.

Step 3

Sweep along the top of cheekbones and show how this product has a healthy-looking radiance without glitter or shimmer.

Tips

Tip 1

For maximum coverage, use a densely packed brush.

Tip 2

To use as a finishing powder, choose a fluffier brush for flawless, less concentrated application.

Tip 3

Use for touch-ups throughout the day—it minimizes shine without creating the look of dry skin!