iT's your 30 seconds to flawless!
Real
Results
What iT is...
Why iT's skin-loving...
Why iT's game-changing...
Best-selling powder foundation, infused with Drops of Light Technology for instantly brighter-looking skin
Highly pigmented covers everything, and lasts all day!
Instantly airbrushes the look of fine lines and pores!
Anti-aging collagen, silk, peptides, and antioxidants!
Who iT's for...
Link iT...
Link to Makeup: "Use Bye Bye Dark Spots Concealer for targeted coverage underneath this powder"
Link to Skincare: "Confidence in a Cream is your perfect base of hydration before applying your complexion products."
3 reasons you'll love it
1
Anti-Aging: Hydrolyzed collagen, antioxidants, and talc-free
2
Full Coverage: Buildable coverage
3
Hydrating: Real silk, hyaluronic acid
Demo
Step 1
Swirl your favorite IT Cosmetics brush into compact and speak to anti-aging ingredients including peptides, hyaluronic acid, and hydrolyzed collagen.
Step 2
Apply powder foundation over cheek area and speak to full-coverage abilities.
Step 3
Sweep along the top of cheekbones and show how this product has a healthy-looking radiance without glitter or shimmer.
Tips
Tip 1
For maximum coverage, use a densely packed brush.
Tip 2
To use as a finishing powder, choose a fluffier brush for flawless, less concentrated application.
Tip 3
Use for touch-ups throughout the day—it minimizes shine without creating the look of dry skin!