iT's your brush therapy!

What iT is...
This 2-in-1 brush features a large, fluffy end for foundations and concealers and a micro-end for hard-to-reach areas around your eyes and nose. Featuring ultra-plush, award-winning Heavenly Luxe cruelty-free hair, it truly does the work for you to deliver flawlessly-looking results every time!
Why iT's skin-loving...
Custom-cut brush heads for superior application! Award-winning Heavenly Luxe cruelty-free, animal-free, pro-hygienic hairs for even the most sensitive skin!
Why iT's game-changing...

Must-have, 2-in-1 foundation and concealer brush does the work for you to deliver complexion perfection every time!

Custom-cut brush heads hug your features for flawless, streak-free coverage!

Award-winning Heavenly Luxe cruelty-free brush hairs deliver airbrushed-looking results and never shed!

Who iT's for...
Anyone who wants an airbrushed makeup application in minimal time; Anyone who wants a luxurious cruelty-free, animal-free, pro-hygienic makeup brush that's perfect for even the most sensitive skin and never sheds; Anyone who wants to experience how great brushes give you great-looking skin and makeup!
Link iT...

Link to Makeup: "This is the perfect brush for any of our complexion products like our award-winning CC+ formulas. Which would you like to try?"

Link to Skincare: "Confidence in a cleanser makes a great cleanser for your skin AND your brushes!"

Demo

Step 1

Hand brush to the client and have them feel the brush for themselves. Speak to the custom-cut brush head and how it helps deliver flawless-looking application.

Step 2

Speak to the cruelty-free, skin-loving brush hairs.

Step 3

Apply IT Cosmetics foundation of choice onto the face and use the smaller concealer end to get coverage under the eyes and around the nose while speaking to dual-purpose brush.

Tips

Tip 1

To keep your brush clean and hygienic, spot-clean after every use with IT's Your Brush Love and deep-clean at least once a week.

Tip 2

After washing your brush, hang it off the edge of your counter for improved air circulation and faster drying time.

Tip 3

Use with You Sculpted! to easily contour the look of cheekbones and nose area.