iT's your daily dose of 8hr hydration!

What iT is...

Forget drying, sticky glosses! Inspired by our dermatologists’ lip treatments for lip lines and dry lips, Confidence in a Serum Lip Gloss is your high-shine lip gloss + lip serum in one.

Why iT's skin-loving...

KEY BENEFITS

  • Lip serum + lip gloss in one
  • 8HR hydration and visibly smoother, softer lips
  • 90% hydration base with hyaluronic acid, tri-peptide, vitamin E and ceramide
  • Kind-to-skin formula:
    • Suitable for Sensitive & Dry Lips
    • Dermatologist Tested for Safety
    • Vegan: No animal-derived ingredients
Why iT's game-changing...

Rapidly improves skin’s moisture barrier function

+56%
more hydrated after 15 minutes

+40%
more hydrated lips after 8 hours

+30%
visibly softer lips*

+22%
visibly smoother lips*

*Based on expert grading immediately post-application

Who iT's for...

Anyone who wants:

•A gloss suitable for dry and sensitive lips

•A natural finish and pop of color

•Smoother, more hydrated lips

Link iT...

Link iT to Makeup: “Add some pop to your lashes to balance the face. Try our best selling Superhero Mascara and take your lashes to new heights!”

Link iT to Skincare: “Can’t get enough hydration? Prep your skin with Confidence in a Cream for hydration all over”

3 reasons you'll love it

1

Visibly Smoother Lips in one swipe! New clinically tested lip gloss for visibly smoother lips

2

90% Hydration Base Formulated with Hyaluronic Acid, Ceramides, Vit E and Tri-Peptides to improve moisture barrier function

3

Confidence in your lips! Lips are 40% more hydrated after 8 hours! Lips feel softer, conditioned, and plumped!

How to apply

Step 1

Swipe and go!

Step 2

Perfect on its own or paired with a lip liner

Step 3

Wear over any other of our lip products for a high-shine finish

Tips

Tip 1

For the perfect amount of sheen, apply gloss on the middle of your bottom lip only, then rub your lips together. 

Tip 2

For added fullness, line your lips just on the outside of your natural lip line, then swipe on the gloss.

Tip 3

For longer staying power, fill in your lips with lip liner, then set with powder. Add your gloss on top of this base.