Heavenly Luxe

Magic Eraser

Brush No. 15

iT's your brush therapy!

What iT is...

This slightly domed brush is packed with short, ultra-soft, micro-fine hairs that optically blur away the look of imperfections. Designed for application of your favorite cream or liquid foundations and concealers, the custom-cut head does the work for you to deliver flawless-looking coverage without tugging on your delicate eye area.

Why iT's skin-loving...

Custom-cut brush head for superior application Cruelty-free, animal-free, pro-hygienic hairs for even the most sensitive skin

Why iT's game-changing...

Unique brush design does the work for you to flawlessly apply your favorite cream or liquid foundations and concealers!

The proprietary micro-fine hairs blur away imperfections!

Cruelty-free brush hairs deliver airbrushed-looking results and never shed.

Who iT's for...

Anyone who wants an airbrushed makeup application in minimal time; Anyone who wants a luxurious cruelty-free, animal-free, pro-hygienic makeup brush that's perfect for even the most sensitive skin and won't shed; Anyone who wants to experience how great brushes give you great-looking skin and makeup!

Link iT...

Demo

Step 1

Hand brush to the client and have them feel the brush for themselves. Speak to the custom-cut brush head and how it helps deliver a flawless-looking application.

Step 2

Speak to the cruelty-free, skin-loving brush hairs.

Step 3

Apply concealer to the under-eye area and speak to how the optically- blurring brush hairs diffuse the look of imperfections.

Tips

Tip 1

To keep your brush clean and hygienic, spot-clean after every use with IT's Your Brush Love and deep-clean at least once a week.

Tip 2

After washing your brush, hang it off the edge of your counter for improved air circulation and faster drying time.

Tip 3

Use with your favorite IT Cosmetics concealer all over your face anywhere you need extra coverage.