iT's your brush therapy!

What iT is...
Designed for all your favorite liquid, cream, and powder complexion products, this dense and pointed brush easily blends in hard-to-reach areas of your face. Featuring ultra-plush, award-winning Heavenly Luxe cruelty-free hair, it truly does the work for you to deliver effortlessly flawless-looking results every time!
Why iT's skin-loving...
Custom-cut brush head for superior application! Award-winning Heavenly Luxe cruelty-free, animal-free, pro-hygienic hairs for even the most sensitive skin!
Why iT's game-changing...

Tapered brush head with precision tip does the work for you to easily blend in hard-to-reach areas!

Custom-cut brush head hugs your features for a flawless, streak-free finish!

Award-winning Heavenly Luxe cruelty-free brush hairs deliver airbrushed-looking results and never shed!

Who iT's for...
Anyone who wants a flawless makeup application in minimal time; Anyone who wants a luxurious cruelty-free, animal-free, pro-hygienic makeup brush that's perfect for even the most sensitive skin and won't shed; Anyone who wants to experience how great brushes give you great-looking skin and makeup!
Link iT...

Demo

Step 1

Hand brush to the client and have them feel the brush for themselves. Speak to the custom-cut brush head and how it helps deliver a flawless-looking application.

Step 2

Speak to the cruelty-free, skin-loving brush hairs.

Step 3

Apply crème and powder highlighters precisely onto the cheekbones and high points of the face.

Tips

Tip 1

To keep your brush clean and hygienic, spot-clean after every use with IT's Your Brush Love and deep-clean at least once a week.

Tip 2

After washing your brush, hang it off the edge of your counter for improved air circulation and faster drying time.

Tip 3

Use with your favorite IT Cosmetics concealers for precise application around your entire eye area!