iT gives you better skin!
What iT is...
Why iT's skin-loving...
Why iT's game-changing...
Pairs perfectly with your favorite skincare, color-infused skincare powders, solid serum foundations, and all complexion products
Custom-cut brush head optically blurs away the look of lines, pores, and imperfections
Cruelty-free and pro-hygienic—perfect for even the most sensitive skin types!
Who iT's for...
Link iT...
Demo
Step 1
Show brush to customer while speaking to anti-aging, skincare-infused brush hairs. SNAP: Silk, Niacin, Antioxidants, Peptides.
Step 2
Using your favorite IT Cosmetics powder, apply to back of hand and speak to the optical blurring hairs and flawless coverage.
Step 3
Stipple Confidence in a Compact with SPF 50+ onto the back of their hand and explain how the brush gives them full coverage.
Tips
Tip 1
To keep your brush clean and hygienic, spot-clean after every use with IT's Your Brush Love and deep-clean at least once a week.
Tip 2
After washing your brush, hang it off the edge of your counter for improved air circulation and faster drying time.
Tip 3
For more sheer application of Confidence in a Compact with SPF 50, prep your brush with a small amount of Confidence in a Cream.