iT gives you better skin!

What iT is...
Developed with plastic surgeons and dermatologists, this brush features patent-pending Heavenly Skin hair infused with anti-aging collagen, silk, peptides, niacin, and antioxidants! The innovative brush technology instantly improves the look of your skin upon application—and delivers beautiful results every time.
Why iT's skin-loving...
Infused with anti-aging collagen, silk, peptides, niacin, and antioxidants for even, precise application! Cruelty-free and pro-hygienic— perfect for even the most sensitive skin!
Why iT's game-changing...

Pairs perfectly with your favorite skincare, color-infused skincare powders, solid serum foundations, and all complexion products

Custom-cut brush head optically blurs away the look of lines, pores, and imperfections

Cruelty-free and pro-hygienic—perfect for even the most sensitive skin types!

Who iT's for...
Anyone who wants to flawlessly apply skincare, color-infused skincare, and complexion products; Anyone who wants a brush that's so easy to use, it does the work for them; Anyone who wants cruelty-free and pro-hygienic brush hairs; Anyone who wants to optically blur away the look of lines, pores, and imperfections for younger-looking skin!
Link iT...

Demo

Step 1

Show brush to customer while speaking to anti-aging, skincare-infused brush hairs. SNAP: Silk, Niacin, Antioxidants, Peptides.

Step 2

Using your favorite IT Cosmetics powder, apply to back of hand and speak to the optical blurring hairs and flawless coverage.

Step 3

Stipple Confidence in a Compact with SPF 50+ onto the back of their hand and explain how the brush gives them full coverage.

Tips

Tip 1

To keep your brush clean and hygienic, spot-clean after every use with IT's Your Brush Love and deep-clean at least once a week.

Tip 2

After washing your brush, hang it off the edge of your counter for improved air circulation and faster drying time.

Tip 3

For more sheer application of Confidence in a Compact with SPF 50, prep your brush with a small amount of Confidence in a Cream.