Superhero No-Tug Shadow Sticks
Smooth Glide, Longwear Eyeshadow
iT’s your eyes transformed!
What iT is...
Developed with Plastic Surgeons and Dermatologists, it’s formulated with our beloved NO-TUG Technology for a super smooth glide that is blendable, buildable, crease-proof, and lats up to 16HRs! This super simple shadow comes in 12 flattering shade, so we’re sure our IT family will find the perfect shade for them!
Why iT's skin-loving...
Each No-Tug Shadow Stick is formulated with tri-peptide complex, ceramides, hydrolyzed collagen, caffeine, and proprietary no-tug technology. Super gliding for no tugging on your delicate eye area and helps to sooth and de-puff your eye area.
Why iT's game-changing...
Why it’s game-changing...
- 90%say it applies evenly
- 85%say it visibly smooths the texture of eyelids
- Up to 16 Hours of Wear
Who iT's for...
Link iT...
Link to Makeup: "Take your lashes to the next level with Superhero Mascara, also in waterproof!"
Link to Skincare: "Prep the delicate eye area with Confidence in an Eye Cream."
3 reasons you'll love it
1
One Swipe Color: Super gliding for no tugging on your delicate eye area and super buildable formula from sheer to POW!
2
16 Hour Wear: Creaseless, transfer-proof and up to 16 hours of wear.
3
Skin-Loving: Tri-Peptide Complex stimulates skin cell activation, Hydrolyzed Collagen hydrated and strengthens and Caffeine to sooth and de-puff.
Demo
Step 1
Swatch any shade onto the back of the hand to show how they glide with ease and speak to the skincare benefits.
Step 2
Add additional swipes of product to show the buildable formula, from sheer to POW.
Step 3
Speak to the built-in primer and super long wear of these shadow sticks.
Tips
Tip 1
Apply Silk Armour in the inner corner of the eye and under the brow bone for an eye-opening look.
Tip 2
Apply generously to the lash line to double as a smokey liner.
Tip 3
Apply a deeper shade all over the lid and blend gently to the crease, then add Superhero No-Tug Liner and blend into the lash line for a smokey eye look. Complete the look with two coats of Superhero Mascara.