Superhero Waterproof Mascara
Volumizing Waterproof Mascara
0.3 US fl. oz. / 9 ml
24HR WEAR…IT’S LIFE-PROOF
Real Results
What iT is...
Give your eyelashes SUPERHERO powers with Superhero Waterproof Mascara, your favorite volumizing mascara—now waterproof!
Your lash-plumping mascara gives you super volume, length and elastic stretch, plus it features:
- 24HR & waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
- Life-proof formula: resists smudging, sweat, flaking and humidity
Why iT's skin-loving...
Lash-loving biotin, peptides and pro-vitamin B5 coat lashes from root to tip while the Lash Changing Power Brush brings the drama to lift and separate. Plus, when you’re ready to take it off, your waterproof mascara easily removes with an oil-based makeup remover without pulling or tugging.
Developed with plastic surgeons’ insights and dermatologists’ ingredient and skincare expertise, IT Cosmetics creates problem-solving, skin-loving formulas that give you visible results.
Why iT's game-changing...
- Volumizing waterproof mascara for super volume, length and elastic stretch
- 24HR & waterproof wear
- 20x more volume & 41% more visible length vs. your natural lashes
- Life-proof formula: resists smudging, sweat, flaking and humidity
- Super Technology:
- Patented Super Volume Resin Wax provides buildable volume without clumping for maximum lash impact.
- o Life-proof Lash Armor coats lashes in a flexible layer to resist water, humidity, and sweat without a crunchy feel.
- Proprietary Easy Removal Technology quickly and gently dissolves in the presence of an oil-based cleanser.
- Lash-Changing Power Brush for maximum reach, lift, separation, and curl
- Super black pigment plus biotin, peptides, and pro-vitamin B5 to condition as you coat
Who iT's for...
Link iT...
Link to Makeup: "Pair this with our waterproof Superhero Shadow Sticks that won't smudge or budge!"
Link to Skincare: "Bye Bye Makeup Remover gently washes away all makeup especially waterproof formulas like Superhero Waterproof Mascara!"
3 reasons you'll love it
1
Super Volume Super Wear Super Care: 24HR LifeProof Volume, Smudge-Proof, Budge-Proof, Flake-Proof
2
IT’s your no-compromise solution 20% more volume featuring a dramatic lash transformation
3
Proprietary Easy Removal Technology: Faster, gentler removal without pulling or tugging
How to apply
Step 1
Starting at the root of your lashes, wiggle and sweep up and through to the tips.
Step 2
Apply additional coats for more dramatic results.
Step 3
Use Bye Bye Makeup Remover to remove gently from your lashes.
Demo
Step 1
Prior to application, speak to the Lash- Changing Power Brush. Bristles are cut at all different lengths to ensure no lash is left behind, no matter the length.
Step 2
Apply from root to tip and speak to the Elastic Stretch Technology that wraps lashes for the look of incredible volume and length.
Step 3
While applying, speak to the super-buildable formula. More coats = more volume and length!
Tips
Tip 1
If you want even more volume, simply apply additional coats! The formula is super-buildable.
Tip 2
To remove waterproof mascara: For best results, we recommend Bye Bye Makeup Cleansing Balm. If using another oil-based makeup remover, saturate a cotton pad, hold it on your eyelashes for about 30 seconds and then wipe away