Tightline

3-in-1 Black Primer-Eyeliner-Mascara

0.118 US fl. oz./3.5 ml

Biotin

Antioxidants

Green Tea

Vitamin C

Collagen

Jojoba Oil

Aloe

Peptides

iT's your black lash primer-eyeliner- mascara, all in one!

Root-Wiggle

Results

What iT is...

Developed with plastic surgeons and dermatologists, this best-selling, award-winning lash innovation is your peptide-infused black lash primer, eyeliner, and mascara —all in one formula! The groundbreaking skinny wand gets right to the root of your lashes for the look of a fuller lash line.

Why iT's skin-loving...

Hydrolyzed collagen gives your lashes a more volumized appearance! Biotin and proteins help strengthen your lashes for healthier-looking results! Lash-enhancing peptide serum conditions your lashes as you coat!

Why iT's game-changing...

Best-selling, award-winning formula!

Your instant black lash primer, eyeliner, and mascara, all in one!

Skinny wand coats lashes from root to tip!

Who iT's for...

Anyone who wants tightline eyeliner definition and fuller- looking lashes, in one simple step; Anyone who wants to condition their lashes as they coat; Anyone who wants revolutionary, lash-changing results!

Link iT...

Link to Makeup: "Brighten up the eye area with our fun and easy one-swipe Superhero Shadow Sticks so your lashes really stand out!"

Link to Skincare: "Bye Bye Makeup Remover is the perfect remover to gently wipe away makeup without pulling and tugging on your lashes."

3 reasons you'll love it

1

Primer: Primes lashes with a conditioning serum

2

Liner: Press at the root to “tightline” and get the look of liner

3

Mascara: Super black pigment gives a mascara look

Demo

Step 1

Apply onto clean lashes and explain how the lashes are being primed with lash-loving ingredients.

Step 2

Wiggle wand into base of lashes to create an eyeliner effect while speaking to tightlining.

Step 3

Explain how black pigment gives the look of mascara in addition to being a primer!

Tips

Tip 1

Apply your favorite IT Cosmetics mascara on top for the look of additional volume and length.

Tip 2

Use Tightline on your lower lashes— unlike traditional mascara wands, the ultra-skinny wand won't bump your nose as you apply!

Tip 3

Choose this mascara for light makeup days. The innovative wand and formula give you beautiful, natural-looking results!